We are Praice

We combine behavioural profiles with business.

The behavioural profiles are owned by each private person. Each person can decide to share his or her profile with relevant companies and companies are able to buy access to all our analysis tools.

Behavioural profile and management tool

Optimised

Our profiles and tools have been developed for a constantly changing market. For this reason, we make a point of ensuring that our products are easy to use and require no prior training or certification.

Performance

By collecting data about the behaviour of each individual person and comparing this data to the unique DNA of your company, we can predict whether or not a job candidate fits to the job in question.

HR-friendly

We offer insights into the strengths and potential of individual persons. Praice offers in-depth reports and manuals, e.g. for job interviews, staff member on-boarding procedures, staff development interviews etc.

Management tool

Our reports are drawn up by leading Danish researchers with a view to assisting the manager in obtaining a better understanding of his or her management style and staff members.

Meet our team

Click on our pictures and visit our LinkedIn profiles

Christian Højfeldt
CEO & co-founder of Praice, responsible of product development.

Betina Ingerslev
Psychological chief consultant & co-founder of Praice. Teaches as an external lecturer in psychology at CBS.

Christina Heiselberg
COO. Christina is a business developer who is passionate about ‘connecting’ strategy and people. She has 10+ years experience within strategy development and execution.

Nadia Panzio
Responsible for onboarding of new customers.

Mark Peitersen
(Advisory board)

Mark has 15+ years of experience in the Human Capital Management tech space.

Morten Jakobi
(Advisory board)

Morten is a proactive, trusted and enthusiastic corporate leader, business adviser and board member with a commercial mindset experienced within HR and corporate governance.

Jakob Lunøe
(Advisory board)

Jakob has 15+ years of experience within leadership management and talent attraction combined with a strong commercial and analytic mindset.

Rune Ibsen
(Advisory board)

Rune has designed and built enterprise applications and distributed systems for companies of all sizes in Denmark and abroad, and is an active investor in budding technology startups.

Praice behavioural types

Our behavioural tests have been developed based on C.G. Jung’s theory about archetypes. He describes archetypes as universally recognisable structures in the way that people think and act which are evident in every single person across time and culture.

Red – Tolerant

Has an excellent ability to cooperate and is generally tolerant towards other people.

Yellow – Developing

Wants to develop the current status and generally has a high level of drive.

Orange – Inclusive

Shows an interest in other people and is good at working with other people.

Green – Implementing

Has a good overview and the ability to act in an organised and practical way.

Purple – Focused

Has a strong need to be informed and specialised within his or her particular subject area.

Blue – Evaluating

Shows a stable ability to analyse and evaluate the value of a product.

Praice – A better experience

A good employee experience starts with the application process. With Praice all applicants apply through their mobile phone – without sending CV or application. All applicants get sent a SoftSkill CV, which put their competencies and strengths into words.