We are Praice

We combine behavioural profiles with business.

The behavioural profiles are owned by each private person. Each person can decide to share his or her profile with relevant companies and companies are able to buy access to all our analysis tools.

Behavioural profile and management tool


Our profiles and tools have been developed for a constantly changing market. For this reason, we make a point of ensuring that our products are easy to use and require no prior training or certification.


By collecting data about the behaviour of each individual person and comparing this data to the unique DNA of your company, we can predict whether or not a job candidate fits to the job in question.


We offer insights into the strengths and potential of individual persons. Praice offers in-depth reports and manuals, e.g. for job interviews, staff member on-boarding procedures, staff development interviews etc.

Management tool

Our reports are drawn up by leading Danish researchers with a view to assisting the manager in obtaining a better understanding of his or her management style and staff members.

Meet our team

Click on our pictures and visit our LinkedIn profiles

Christian Højfeldt
CEO. Passionate product developer who sets the direction for Praice and has the ability to always find a solution to a problem

Christina Heiselberg
COO. Drive implementation of the strategy and builds solid processes and standards ensuring high quality of the solutions we deliver to our customers

Stefan Bartels
Business Development Manager. Passionate about good job matching between candidates and companies. Spots companies to become part of the Praice family

Nadia Panzio
Customer Success Manager. Ensure our customer are successfully onboarded to Praice, that they are happy and get the maximum value of their Praice solution

Mark Peitersen
(Advisory board)

Mark has 15+ years of experience in the Human Capital Management tech space.

Morten Jakobi
(Advisory board)

Morten is a proactive, trusted and enthusiastic corporate leader, business adviser and board member with a commercial mindset experienced within HR and corporate governance.

Jakob Lunøe
(Advisory board)

Jakob has 15+ years of experience within leadership management and talent attraction combined with a strong commercial and analytic mindset.

Rune Ibsen
(Advisory board)

Rune has designed and built enterprise applications and distributed systems for companies of all sizes in Denmark and abroad, and is an active investor in budding technology startups.

Praice behavioural types

Our behavioural tests have been developed based on C.G. Jung’s theory about archetypes. He describes archetypes as universally recognisable structures in the way that people think and act which are evident in every single person across time and culture.

Red – Tolerant

Has an excellent ability to cooperate and is generally tolerant towards other people.

Yellow – Developing

Wants to develop the current status and generally has a high level of drive.

Orange – Inclusive

Shows an interest in other people and is good at working with other people.

Green – Implementing

Has a good overview and the ability to act in an organised and practical way.

Purple – Focused

Has a strong need to be informed and specialised within his or her particular subject area.

Blue – Evaluating

Shows a stable ability to analyse and evaluate the value of a product.

Praice – A better experience

A good employee experience starts with the application process. With Praice all applicants apply through their mobile phone – without sending CV or application. All applicants get sent a SoftSkill CV, which put their competencies and strengths into words.