"Praice helped us to become better at matching position and person."
ILLUM has been investing heavily in creating a luxurious international department store with strong brands, exclusive interior, and an image that is best in class. But retail is under pressure, demanding ever more from the staffers meeting customers. With the behavioral platform for Praice, ILLUM has formulated the optimal employee which made its successful debut when the department store had to hire 60 assistants for Christmas.
Claus Moll – Illum
5 steps to how Illum got a stronger recruitment with Praice
Praice challenge how to give a candidate feedback
Of 800 applicants, ILLUM hired 60 Christmas Assistants without conducting a single traditional job interview, yet based on a solid data foundation as well as the answers from the video screening. The 60 continued to a training process.
A new way to do recruitment
Claus Moll remains sure that great candidates have previously been overlooked because they didn’t have comparable experience on their resumé. With the Praice platform, ILLUM has flipped it’s recruiting 180 degrees, making personal traits the first thing getting candidates further in the recruitment process.
“By focusing on the match between position and person, ILLUM gets a clear advantage when it comes to giving customers the best experiences,” explains Claus Moll, who expects that the new way of recruiting will result in more and more loyal customers because the employees support the brand promise of ILLUM. However, Claus Moll isn’t quite ready to dismiss the personal job interview: “It’s all about becoming better at choosing to meet the best candidates, even if they haven’t yet had the opportunity to develop a strong, experience-based resumé.”