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The science behind

We have developed Praice on the basis of a combination of recognised psychological theory and modern technology.

5 years of psychological research and analysis
Analysis of 150+ Nordic companies
Validated by leading Ph.D’s and scientists
Analysis of 15,000+ profiles

Magic appears when scientific theory and technology meet

The psychology behind Praice is based on C. G. Jung’s theory about archetypes and the theory behind Whole Brain and people’s thinking preferences. We operate with 6 overall behavioral types that all Praice Profiles are rooted in.

Through technology and a very simple test, Praice can map a person’s predominant soft skills, as they are perceived by the person him/herself, but also by the person’s network. This allows for better self insight and enables the person to present a unique presentation of personal skills in connection with e.g. applying for jobs.

At the same time, companies can use Praice for candidate screening purposes against the soft skill profiles of existing top employees. In doing so, they reduce costs and increase quality of hire when recruiting.

Did you know that …


manipulate their response to personality tests

Source: Ballisager’s Candidate Analysis, 2019

Praice does the ground work – the network validates

Many companies offer profiling tools that rely on a test for the individual to take – and thereby also a final analysis that relies on a self image – or on self reporting, only.

At Praice we find a such self image interesting, but a 360º profile much more fascinating. For this reason, it is at the center of our idea with Praice that the individual in question invites friends, family and work related contacts to add their input to the profile. This adds both depth, nuance and credibility to the profile.

Try creating your own profile here

Positive psychology – a self confidence booster

Praice is rooted in positive psychology, as we wish to boost people’s self confidence – and we want to focus to strengths rather than limitations.

For this reason, when you create a Praice Profile, or when you reach out to your network for input, it will only be possible to select positive words – or words that are described in positive terms.

Praice’s behavioural types

A Praice Profile is built upon a person’s individual percentage combination of 6 overall behavioural types – each represented by its own colour:

Red – Tolerant

Has an excellent ability to cooperate and is tolerant towards other people.

Yellow – Developing

Really want to develop and enhance what is there and generally has a high drive.

Orange – Inclusive

Shows an interest in other people and is generally good at working with other people.

Green – Organised

Exhibits a high degree of overview and an ability to act organized and practical.

Purple – Focused

Has a need to be well informed and to specialise within a certain subject.

Blue – Evaluative

Has the ability to analyze and evaluate the value of a product.